The US state of Iowa is using Taylor Swift lyrics to dissuade people from using mobile phones while driving.
Overhead signs have a message: "Old Taylor can't come to the phone right now... she's driving."
It's reference to a lyric from her new song, 'Look What You Made Me Do'.
Image via @iowadot on Twitter
In it, she says: "I'm sorry, the old Taylor can't come to the phone right now.. Why? 'Cos she's dead."
The Iowa Department of Transportation says the song was the inspiration for the message.
The department says 246 people have been killed on its roads so far this year.
