Irish consumers are prepared to show some love this Valentines Day, according to our spending habits.
Figures from the Bank of Ireland show the sale of jewelry is up 224 percent on last year while chocolate sales have increased by 41 percent.
The biggest spenders were in Leitrim, Tipperary and Offaly where debit card transactions were up more than 500%.
Shoppers in Carlow recorded the lowest spending on Valentine’s items of all counties, with shoppers in Clare and Cork also watching the pennies this V Day.
But Managing Director of Intro Match Making Agency, Fergal Harrington, says it's the thought - and not the price tag- that counts.
"Just them know you appreciate them."
"It doesn't have to flowers from the top restaurant or a seven course tasting menu in a fancy restaurant."
"It can be as a simple as M&S dine in meal for two for €18."