The once iconic supermarket brand 'Superquinn' is no more.
From today stores are now officially SuperValu outlets, after they were taken over by the Musgrave group in 2011.
The new management say they've been careful to consult customers about any changes being made - and certain well-known products like the Superquinn sausages - are still on sale.
Senator Fergal Quinn says it's sad that Superquinn is coming to an end - but he believes the stores have a bright future:
