Taylor Swift has launched her own social networking app.

The Swift Life promises 'exclusive' content and photos and direct engagement with Swift.

The social platform is a partnership with Glu - the company behind Katy Perry Pop, Britney Spears: American Dream, Nicki Minaj: The Empire, and serious money maker Kim Kardashian: Hollywood.

The star is also expected to be launching her own set of emoji stickers called 'Taymojis.'