Teenagers are being warned not to participate in the latest social media craze - dubbed the Kylie Jenner Challenge.
Young people - right around the world - are trying to emulate the reality star's pout by sucking on plastic bottles or shot glasses.
The results in some cases are disastrous with massive bruising to these teenager's faces and lips.
Countless teens - both boys and girls - have been sharing the disturbing results of their experiments on Twitter and Instagram under the hashtag #KylieJennerChallenge.
One Kildare school - The Holy Family Secondary School in Newbridge has sent a note out to parents warning them of this development.
I've been speaking to Caroline Malone - one of teachers at the school - I began by asking her has she come across this trend:
