The hotel dressing gown has emerged from the privacy of the ensuite to become another symbol of social media smugness.

Not content with posting snaps of their suite or their food, hotel guests are now bragging to their followers about the dressing gowns waiting in their rooms.

 

Sometimes we expose ourselves ✌🏻😊✌🏻#bathrobe #lifestyle #mood #feelingfree #throwback â„️🇨🇭 â„️

A post shared by Katherina-Olivia Lacey (@katherinaolivia) on Apr 20, 2017 at 4:32pm PDT

With more than 90 thousand pictures with the hashtag #bathrobe now posted on Instagram, hoteliers have now realised that upgrading theirs could mean new customers.

While one in five guests say that lounging in their hotel robe is their favourite part of a holiday.

 

The @BeverlyHilton is my favorite spot for a romantic weekend getaway! New @AmericanExpress @HiltonHonors Card Members can earn Points that can be redeemed for reward night stays – perfect for spending with the one you love. Apply now through May 31, 2017, and you can earn 80K #HiltonHonors Bonus Points after spending $2,000 in the first 3 months of Card Membership. Plus, soon you’ll be able to pool Points with family and friends to unlock new redemption opportunities. Terms apply. #sponsored #AmexAmbassador Link in bio!

A post shared by Fashion+Beauty+Living 💕AN DYER (@hautepinkpretty) on Apr 21, 2017 at 6:22am PDT

 

Good morning tuesday☀️

A post shared by Kritzia Milag 🦄 (@zia.milag) on Apr 24, 2017 at 7:56pm PDT