The price of a range of popular pints is set to increase from next month.
In a letter to pubs this morning, Heineken Ireland said it was introducing a price increase on all of its draft products.
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The company owns a wide range of well-known brands including nine that are sold as draught.
The price increase will come into force next month.
The owner of the Palace Bar in Dublin said the increase came as a real shock this morning.
“The level of this increase has just caught us all on the hop,” he said.
“It is the second increase this year. They did it in February as well. I haven’t done the maths and I haven’t sat down and done it myself but from what I’m hearing, to hold your margin you will talking close to 50c a pint.”
The increase will see prices shooting above €7 in many pubs – and higher again in others.
These people in Dublin said the cost of a pint is already far too high in the city.
“€6.50 is too much as it is, but €7 is a bit of a turn-off,” said one.
“I don’t know, I’ll be looking for other alternatives maybe. Coming up here to Dublin, it kind of puts you off going out in Dublin.”
“€7 is a bit deep like,” said another. “It is a bit much.
“Like 50c, you might not think that’s a lot but if you’re going from €6.50 to €7, it kind of adds up at the end of the day with how much you’re spending.
“So, I don’t think it is fair.”
Mr Ahern said the Palace Bar was removing some of the brands in protest at the move.
“The way I felt about it this morning was that the Palace Bar had to make a stand,” he said.
“Speaking on behalf of ourselves, we have taken out a couple of taps as of now to make a stand.
“We’re dealing with a big corporate company here so on behalf of myself and my father here we had to make a stand and say you know, that is just not acceptable to that extent.”
He said the move will impact on tourism and hospitality in the city.
“The perception is that Dublin is very overpriced,” he said.
“We had a lot of this talk during the summer and now this type of stuff … it just doesn’t paint a good picture.”
In the letter, Heineken said businesses in Ireland continue to face “exceptional inflationary pressure” and insisted the brewing industry is no different.
It said it is faced with unprecedented cost increases across the entire supply chain.”
The company said the increases would be charged on all deliveries on or after December 1st.