There has been a penguin, a bear and hare, and even a man on the moon - but this year's John Lewis Christmas ad features a bouncing boxer.
A dog called Buster stars in the 2-minute TV commercial and tells the story of his obsession with a trampoline.
He's joined by a cast of furry friends including foxes, a hedgehog, squirrel and badger.
The music is One Day I'll Fly Away performed by Vaults.
But what's the whole obsession with the John Lewis Christmas ads? Kim Buckley has this report: