Today FM listeners are saying I do for dare to care.
Sneak peak!👰🎩 #WeddingDressWednesday at the Quad TODAY @
Hundreds of women around the country are dusting off their wedding and bridesmaid dresses this morning for Today FM's Dare To Care campaign.
@todayfm @grandantor @AntonSavageShow school run done, Now,commute & attend lectures in LIT. #WeddingDressWednesday pic.twitter.com/f7aUZMpDBU
— Orla Walsh Kavanagh (@OrlaWalshKav) September 21, 2016
It's wedding dress Wednesday and Today FM listeners will be going about their day decked out in their wedding gear for the Irish Cancer Society.
She's only gone & Dunne(s) it! If you spot Lorraine at @dunnesstores Dundalk, be sure to grab a snap & donate#WeddingDressWednesday pic.twitter.com/HaWoJBTaT2
— Today FM (@todayfm) September 21, 2016
The idea is the brainchild of Shauna O'Reilly from the Ian Dempsey Breakfast Show
WEDDING DRESS WEDNESDAY #daretocare @todayfm
We're Doing It - Are You?
Text 'DARE' to 50300 - please RT pic.twitter.com/NILzLAm4k4
— Ian Dempsey (@IanDempsey) September 21, 2016
The idea has been picked up by magazines and media organisations around the world
Why hundreds of women are wearing their wedding dresses to work today https://t.co/b4q8MZqFr3 #weddingdresswednesday @todayfm #daretocare pic.twitter.com/zUxEh3iGoB
— Stylist Magazine (@StylistMagazine) September 21, 2016