WhatsApp is to introduce ads next year.
Facebook has confirmed the messaging app will feature ads at its annual Marketing Summit in the Netherlands.
It would be similar to how ads appear on Instagram Stories, with a 'swipe up' function if users want to find out more about them.
When WhatsApp first launched its creators promised it would not sell its users' data or put ads on the platform.
— Olivier Ponteville (@Olivier_Ptv) May 21, 2019