Today is Men's Grooming Day.

Apparently men spend just over half an hour every day perfecting their look.

That's the equivalent of eight days a year.

A study also found a quarter of men now won't leave the house without taking deodorant with them.

But eyebrow threading, waxing, tanning and even Colonics are taking off.

Susan Keogh has been speaking to TV Presenter Riyadh Khalaf about why men's grooming is booming: