The Advertising Standards Authority of Ireland has announced plans to use AI to clamp down on social media posts that mislead consumers.
Ian Guider spoke to Russell Alford of the Gastrogays and Orla Twomey, CEO of the ASAI to discuss how this would work, and whether influencers can do more to provide clarity with their ads and sponsored content.
Catch the full chat by pressing the 'Play' button on this page.
