Vodafone will be lead partner for the 2021 British & Irish Lions Tour of South Africa with their logo displayed on the front of the Lions’ shirt.
We are not sure who will be wearing the new Lions jersey yet although Brian O'Driscoll gave it a go last week.
Vodafone will also provide communications technology to keep everyone involved in the Tour connected and provide technical support for training and player performance.
There will even be an app for to immerse themselves in the action with interactive games, and plenty of exclusive content, as well as rewards for Vodafone customers via the #FantasticDays programme.
In September 2019, Vodafone Ireland signed an extension agreement to be the principal sponsor of the Irish Rugby team and communications partner to the IRFU until 2024. The agreement also saw Vodafone become official sponsor of the IRFU Women’s Interprovincial Championship.
Lions Tour sponsor
Warren Gatland, Head Coach for the British & Irish Lions, said: “I am excited to welcome aboard Vodafone as team sponsor for the tour next summer.
"The key to a successful Lions Tour is about players coming together quickly and staying united behind one common goal – to win a Test series against the World Champions in South Africa.
"I cannot think of a brand that knows more about bringing people together than Vodafone. I am sure they will play an important role in supporting the team on and off the pitch, as well as ensuring the Tour is a unique experience for all Lions supporters.”
Ben Calveley, Managing Director of the British & Irish Lions, added “Today’s announcement represents two iconic brands coming together. Along with supporting Warren and the team, Vodafone will also help to enhance the experience of Lions supporters through the very best technology and innovation.
"The fans are a crucial aspect of any Lions tour and we will need to ensure they feel part of the team, to ignite their incredible support, if we are to overcome the World Champions.
"In Vodafone, we have found a partner who shares our passion for connectivity, and we are delighted to have them on board to enhance the experience of the Lions fans across the world.”
Anne O’Leary, Vodafone Ireland CEO said “Vodafone Ireland has had a proud association with Irish rugby since 2016 and we are delighted to further extend our rugby sponsorship to incorporate the British & Irish Lions in 2021.
"Vodafone and the Lions are united by a shared passion and commitment to connecting people to each other and the things they love - in this case, the highly anticipated Tour against the World Champions.
"The Lions team bonds nations that normally compete, brings families and friends together and connects entire communities - just like Vodafone does. We are looking forward to using the power of technology across Vodafone’s award-winning network in Ireland to give fans the best ever experience, whether at home or on tour”.
Everyone’s in the Team Of Us.
Vodafone. The Official Sponsor of the Irish Rugby Team.