All 76 ROI stores will take part in "Boots Blue Hair Day" on Saturday 22nd February in support of the campaign.
Staff will be dying their hair blue for the day and Phil Cawley will be capturing the buzz by holding a live broadcast in their Blanchardstown store. Scott Maher will be with us to provide some tunes.
"Boots Blue Hair Day" raised €20,000 last year and this year they are hoping to raise €50,000.
You can go blue too!
Want to get in on the action? Click here for details
