Over half of men admit to having a cry over the past year - but a third say they try to be more masculine while around their friends.

One in four admit to secretly watching soaps or talent shows on TV but say they don't tell anyone about their secret shame.

A sad movie is the most common thing to make a man teary - followed by missing family and friends.

The research from Belvita also confirms that we all need our Mammys with 57 per cent saying they turn to their Mums for advice.

Susan Keogh has been speaking to Petra Ryan - brand manager with Belvita - about the research: