To some it's genius marketing - yet to others it's blatant sexism.
A TG4 ad for its sponsorship of Ladies Gaelic Football is dividing public opinion online.
It's an old ad - it was made in 2009 - and was rejected for use.
However it appeared online yesterday accidentally.
It shows a dimly lit side profile of a woman in the Cork colours with a football up her jersey.
Under the image is written - 'The most important nine months of a woman's life'.
It's dividing opinion - some say it reduces women to baby making machines - other say it's a provocative, effective and arresting image that draws attention to the sport.
I've been speaking to Communications Manager with the Ladies Gaelic Football Association Derek Keneavy.
