A new teabag, which brews in 60 seconds, has been launched by PG Tips.
Research by the company has found most tea drinkers are too 'time poor' to brew their cuppa for the recommended 3 to 4 minutes.
85% leave the bag in for less than a minute, with 45% binning their teabag in less than 30 seconds.
The company reports the new teabag contains 'perfect particle size' meaning the leaves can move more freely.
The new design, in which the company invested around €58 million, boasts a teabag design which claims not fold over on itself, which can affect brewing.