Pamela Scott has announced it is to close half of its stores in Ireland.
12 of them will be shut in response to changes in high-street trading, and largely as a result of Covid 19 according to the retailer.
The shops being closed are Grafton Street, Frascati Centre, Swords and Blanchardstown in Dublin and Cork City, Limerick Crescent, Tralee, Carlow, Sligo, Dundalk, Gorey and Nenagh.
The shops at Clonmel, Mullingar, Castlebar, Waterford, Newbridge, Wexford, Ennis, Letterkenny, Middleton, Athlone, Navan, Kilkenny will remain open.
Pamela Scott says 104 staff may be made redundant as part of the restructuring process.
The company says it's confident it will secure the jobs of the remaining 90 employees.
Richard Barron, managing director of Pamela Scott, said:
“It is devastating to have to close shops and in particular to have to say goodbye to so many of our employees, some of whom have been working for Pamela Scott for decades. Extraordinary times require extraordinary measures and we feel this is the very best way of protecting not just one of Ireland’s oldest and largest fashion chains, but the livelihoods of our remaining 90 employees."
“When it comes to high-street retailing in general, and fashion in particular, you have to adapt or face extinction."
The company says gift vouchers, credit notes, loyalty cards and deposits won't be affected by the closures.