Penney's are finally making steps into the digital world, but stop short of selling clothes online.
The new website, which has launched in Primark in the UK, allows customers to check stock levels before heading in-store to purchase.
The company said it would "better connect the journey between searching online and then shopping in store".
The retailer paid a heavy price during lockdown, when closed were force to shut and no other means of shopping were available.
The website is expected to be live in Ireland by July.
