Primark has announced plans to move over 200 of its UK based jobs to Dublin.
220 staff currently based in Primark's Reading offices will be offered the chance to work at its Irish headquarters.
The brand, which operates here as Penneys, will amalgamate all of its buying, merchandising, design, quality and sourcing operations in the capital from September.
Primark has denied the plan had been prompted by Brexit.
A company spokesperson has said “This decision is solely for the purposes of driving operational efficiency and is completely unrelated to any other external factors”.