Tourism Ireland has launched the third phase of its Star Wars campaign targeting fans of the science fiction franchise around the world.

The campaign involves another specially-commissioned ‘behind-the-scenes’ film, created during the filming of Star Wars: The Force Awakens on Skellig Michael in 2014.

 In the film Star Wars actors, the director JJ Abrams and other crew members discuss why they chose this special location for filming.

 Candice Campos, Vice President, Physical Production, said: “Ireland has become an important part of Star Wars history. The fact that the next episode, Star Wars: Episode VIII, is also being shot on location along the Wild Atlantic Way, is another fantastic coup for Irish tourism"

 Niall Gibbons, CEO of Tourism Ireland, said: “Since its release, Star Wars: The Force Awakens film has been breaking box office records everywhere and Tourism Ireland has been capitalising on this positive exposure, highlighting the Star Wars connection with Ireland and bringing the magnificent scenery of Skellig Michael and the Wild Atlantic Way to the attention of millions of people everywhere.”

 The fim will be shared in 14 different markets including  Britain, the United States, Canada, Germany France, Italy, Spain, the Netherlands, the Nordic region, Australia, New Zealand, India, the GCC and South Africa. It will be shared via social media – including Facebook, Twitter and YouTube – targeting Tourism Ireland’s digital audience of 600+ million around the world.