The new John Lewis advert tells the story of 7-year-old Sam and his best friend Monty the Penguin.
Sam gradually realises that Monty is longing for a penguin companion, and so Sam comes up with a plan.
The soundtrack is John Lennon’s Real Love, performed by Tom Odell. The ad cost £1million.
Watch the heart-warming story here:
Last year's ad The Bear & The Hare was an animated woodland tale, in which a hare makes sure his best friend the bear wakes up from hibernation to experience the magic of Christmas morning. The soundtrack was provided by Lily Allen with a cover of Keane's 2004 single ‘Somewhere Only We Know’:
2012's The Journey told the story a snowman making a perilous journey to buy a hat and gloves for his snow woman companion. The soundtrack was provided by newcomer Gabrielle Aplin who sang the Frankie Goes To Hollywood hit ‘The Power Of Love’:
2011's The Long Wait showed a boy counting down the days to Christmas so that he could give his parents a present. The soundtrack was ‘Please, please, please, let me get what I want’ by Slow Moving Millie:
