107 Complaints Made Against Bl...

News

107 Complaints Made Against Bloggers To Advertising Watchdog

Kim Buckley
Kim Buckley

12:52 PM - 8 Feb 2019



107 complaints were made about bloggers to the advertising watchdog in 2018.

That compares to 105 in 2017 and just 11 in 2016.

It follows a clampdown by the Advertising Standards Authority on influencers who don't make it clear that they're being paid for content.

New guidelines from the watchdog issued last year require bloggers to flag marketing content with a hashtag.

According to the ASAI code, bloggers should at a minimum include the hashtags '#Ad' or '#Sp' when posting marketing material.

Last year, the ASAI warned bloggers and social media influencers that they'll be named and shamed if they mislead their followers.

So far, three bloggers have been called out on the ASAI website.

Image result for rosie connolly

In one case, blogger Rosie Connolly was found in breach of the  code for promoting a Rimmel foundation with images using phone camera filters.

The posts were removed so the ASAI said no further action was required, although the watchdog reminded everyone involved to ensure that any pre- and post-production techniques 'do not mislead about the attributes of the product being advertised'.

 



Read more about

ASAI Advertising Advertising Standards Authority Of Ireland Bloggers Complaints Influencers

You might like

Live: Title

Now playing

00:00:00 / 00:00:00
Added to queue
Removed from queue

On Air

Share

Share

Up next

Episode title
Show
Duration

You currently have no podcasts in your queue.

Go to podcasts

On Air

Overnight

Overnight

12 AM-8 AM

Share

Up next

Weekend Breakfast with Alison...

Weekend Breakfast with Alison Curtis

8 AM-11 AM

Share

Mario's Sunday Roast

Mario's Sunday Roast

11 AM-1 PM

Share

Pamela Joyce

Pamela Joyce

1 PM-4 PM

Share

Sunday Drive with Phil Cawley

Sunday Drive with Phil Cawley

4 PM-7 PM

Share

Ed's Songs of Praise

Ed's Songs of Praise

7 PM-10 PM

Share

The Paul McLoone Show

The Paul McLoone Show

10 PM-1 AM

Share

Overnight

Overnight

1 AM-5 AM

Share

00:00:00 / 00:00:00

Share on