The maker of Cadbury is launching a 'diet' version of its chocolate.
Mondalez has used plant-based fibres, which it says cuts out up to 75% of sugar and fat.
The Daily Star, reports Mondalez CEO, Dirk van de Put, believes the low-fat alternative could eventually become as popular as Diet Coke.
Although he, admits the new recipe it still is 'not quite exactly the same taste' and could take people some time to get used to.
