Some florists are reporting huge increases in pre-orders ahead of Valentine's Day while restaurants are innovating for the occasion this year.
The Restaurants Association says it will be a very different occasion this year, as level 5 restrictions mean couples can't be wined and dined indoors over the course of the weekend.
The big day falls on Sunday, and flower sellers say they've been very busy over the past few days.
Suzanne O'Reilly, owner of the Flower Bar at Bennies in Tullamore, Co. Offaly says their teams have been very busy even though they are working behind closed doors.
She says "It's very busy now and we're seeing a huge increase in pre-orders and a lot more online orders" due to the lack of footfall.
Suzanne says roses remain the most popular order, but there's been a huge increase in demand for balloons.
Lisa Bracken has been working in the industry for over 35 years and says in recent years they would see guys coming in late looking for "anything they could get their hands on", but they've been calling in early this year.
She says taking orders online is very different to years ago when "there would have been queues from Church Street to the Phoenix Arms!"
Meanwhile, the Restaurants Association says businesses are being forced to innovate with some offering romantic meal kits and takeaways instead.
Mark McGowan, of Scholars Townhouse Hotel in Drogheda, is preparing to run a virtual wine tasting for couples:
"We've sent kits out to everybody. We've also a bit of local influence - we've used The Wooded Pig in the Boyne Valley for the charcuterie to pair up with some of our wines and also some local goats cheese as well."
He says "It should be good, really exciting a little bit different but It's an experience and something that couples can enjoy at the same time. They get the feeling like it's a date night".