More than 56 billion coffee capsules will go to global landfill this year.
That's according to British research from compostable coffee capsule maker, Halo.
It suggests 82% of people surveyed have no idea that plastic and aluminium capsules cause damage to the planet - with 42% confessing they just throw them in the bin.
Over 50% say they've no idea of the difference between recyclable, compostable and biodegradable - and blame coffee manufacturers for confusing them.
Image: Halo Coffee
It also shows 23% of consumers are not fully aware that most compostable coffee capsules are industrial, and not compostable at home.
While 19% do not know aluminium and plastic coffee capsules that go to landfill take up to 500 years to degrade.
Over 95% of coffee capsules are still plastic and aluminium - that is 56.05 billion capsules this year alone going to landfill.
Halo says Nespresso will produce 12 billion capsules this year, with only 30% being recycled.
The research is from 2,000 coffee drinkers representative of the UK population in October 2018.