Tesco, Aldi, Lidl and SuperValu, have all announced they're cutting the price of their own-brand bread by 10c from today.
It comes as Junior Enterprise Minister Neale Richmond held discussions with the retail forum yesterday amid soaring food and grocery costs.
Today he's meeting with representatives from the Irish Farmers' Association.
Tesco says it's cutting the price of its 800g own brand 800g white sliced pan from 99c to 89c. Other reductions will also apply to all other own-brand sliced pans.
The supermarket says it follows a decision by the retailer to "reduce the pricing on its own brand butter by 40c last week, and cutting the price of own-brand milk at the end of April".
Aldi is also bringing in similar reductions. The price of a sliced white pan is also falling from 99c to 89c today. Brown bread pans are falling by 10c to 99c.
SuperValu this morning also announced it's cutting the price of its 800g Daily Basics white pan by 10c to 89c from today. The price of a brown pan is falling from €1.09 to 99c.