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Toblerone To Change Packaging Under Swiss Law

Toblerone packaging is getting a new look, as production of the iconic chocolate is due to move from...
Caoimhseach Connolly
Caoimhseach Connolly

8:38 AM - 6 Mar 2023



Toblerone To Change Packaging...

News

Toblerone To Change Packaging Under Swiss Law

Caoimhseach Connolly
Caoimhseach Connolly

8:38 AM - 6 Mar 2023



Toblerone packaging is getting a new look, as production of the iconic chocolate is due to move from Switzerland.

The new packaging design won't have the Matterhorn mountain peak on it anymore, because part of its production is moving to Slovakia.

Under Swiss law, products can only use national icons if they're almost entirely made in the country. The strict rules have been in place since 2017.

The 4,478-metre-high (14,690ft) Matterhorn is in the Swiss Alps, with its near-symmetrical peak mimicking the triangle-shaped chunks in a bar of Toblerone.

Instead, the peak of a more generic mountain will be used, according to its US owner, Mondelez.

Not only will the mountain on the packaging change, but there will also be a new typeface, and it will feature the signature of its founder, Theodor Tobler.



Read more about

Chocolate Confectionary Mondelez Slovakia Switzerland Theodor Tobler Toblerone

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