Health messages will start showing up on underwear labels in England soon.
QR codes will also appear on some packaging, with potential warnings about breast and testicular cancer and the symptoms to look out for.
The UK's health service has teamed up with Morrisons to include labels in the supermarket's Nutmeg underwear range urging customers to contact their GP if they spot potential symptoms of breast or testicular cancer. It's the first time the NHS has undertaken an initiative like this.
The underwear labels will feature NHS advice will be in 240 Morrisons, initially in men's boxer shorts and followed by crop top bras in the coming months.
The labels will offer advice on what signs to look out for.
People are urged to contact their GP and come forward for checks as early as possible so they can get the all-clear, or in some cases, a cancer diagnosis sooner to give them the best chance of surviving the disease.