Grocery inflation continues to hit record levels with annual bills more than €1,100 more expensive if you're continuing to buy the same products as last year.
Research by Kantar shows it's at 16.3%.
The cost of living continues to have a pinch on consumers with a 10% increase in the sales of own-brand products in supermarkets.
The number of families who are struggling with their financial situation has fallen between October and December though - going from 32% to 23%.
Just over a third of shoppers say they always use a money-saving voucher with their supermarket - however the amount of products which are bought on promotion has fallen to its lowest level in five years.
The research also shows Irish shoppers started the year with good intentions - with an extra €840,000 spent on vitamins and supplements.
While meat alternatives saw a four% jump in sales - while dry January caused a similar increase in the sale of non-alcoholic drinks.
