The 2020 Lisdoonvarna Matchmaking Festival will not be going ahead.
September's event has been cancelled due to the ongoing pandemic.
Marcus White Managing Director of the White Hotel Group says “Social distancing would be impossible to implement at festival like Lisdoonvarna where pubs and clubs are crowded and intimate dancing is one of the attractions for visitors."
"There are a lot of singles and couples, from all generations who are going to be very disappointed, but I think everyone will understand that the risk is simply too high.”
This year’s headline acts would have included country music stars Nathan Carter, Derek Ryan, Mike Denver and Cliona Hagan.
They have been rebooked for next year's event.
Organisers say the cancellation of the 2020 Lisdoonvarna festival will be felt deeply by many businesses in the area as it brings in more than €2.5 million annually to the local economy.
This includes B&B’s, hotels, pubs, shops, restaurants, cafes and tourist attractions in the North Clare area.